BAHRAIN [TUBLI] The all-new Mercedes-Benz A-Class is now available at Al Haddad Motors. The Mercedes-Benz A-Class redefines modern luxury in the compact class and revolutionises interior design. It is also the first Mercedes-Benz model to feature the completely new multimedia system MBUX - Mercedes-Benz User Experience. The purist, surface-accentuating design of the new A-Class is the next step in the Mercedes-Benz design philosophy of Sensual Purity.

The new A-Class is the first Mercedes-Benz model to feature the completely new multimedia system MBUX - Mercedes-Benz User Experience. A unique feature of this system is its ability to learn thanks to artificial intelligence. MBUX can be individualised and adapts to suit the user. It thus creates an emotional connection between the vehicle, driver and passengers.

Its further strengths include the high-resolution Widescreen cockpit with touchscreen operation of the media display, plus intelligent voice control with natural speech recognition, which is activated with the code word "Hey Mercedes". The touchscreen is part of the comprehensive MBUX touch-control concept – a triad consisting of the touchscreen, touchpad on the centre console and touch control buttons in the steering wheel.

The exterior of the new A-Class stands for sportiness, dynamism and emotion. The progressive front design with a low bonnet, flat LED headlamps with chrome elements and torch-like daytime driving lamps ensures an emotionally appealing and alluring appearance. The striking radiator grille with Mercedes star features pins in a diamond look and a central silver louvre to underline the sportiness of this model.

The vehicle is visually extended by the longer wheelbase and character line along the side. The bonnet slopes more steeply than in the preceding model series, emphasising the dynamic, upright front. The larger wheel arches for wheels from 16 to 19 inches emphasise the sportiness of the new A-Class and make it sit more squarely on the road.

The interior of the new A-Class is completely redefined with its modern, avant-garde look. Mercedes-Benz has taken a completely new approach, revolutionising the compact class from the inside with a new feeling of spaciousness. The unique interior architecture is shaped in particular by the avant-garde design of the dashboard.

As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity. The Widescreen display is completely free-standing. The air vents in a sporty turbine-look are another highlight. The 64 colours of the optional ambient lighting make five times as many colours available than before. And it is not just the variety that has increased, as the emotive presentation also sets new standards in this segment: the different colours are composed into ten colour worlds to allow an avant-garde lighting display with spectacular colour changes.

The starting price of the new Mercedes-Benz A-Class is BD 12,995. For more information kindly contact the Al Haddad Motors showroom +973 17785454 or visit the Mercedes-Benz website on www.bahrain.mercedesbenzme.com.