Bill Ernest, CEO of The Saudi Entertainment Ventures Company (Seven) revealed exciting prospects for Saudi Arabia's entertainment and leisure sector during the Middle East and North Africa Leisure & Attractions Council (MENALAC) Leisure, Entertainment and Attractions Conference 2019 in Dubai.
Ernest, a former Disney executive and entertainment sector veteran, delivered the keynote speech at the event, in which he sketched out Seven's plans for a massive multi-cluster family-friendly entertainment destination in Riyadh, the first of many as part of Saudi’s 2030 Vision.
Each entertainment destination will feature a cinema; augmented reality activities, green open areas equipped for sports and aquatic activities, entertainment and live shows and dining venues.
Employment opportunities
Ernest also highlighted the importance of employment generation, saying: "Our offerings will create exciting new roles for ambitious young Saudi nationals. We will need to provide training in new skill sets."
"While employing locals, we also want to create friendly, awe-inspiring environments where Saudi nationals will want to spend quality time with their family and friends."
Ernest said that Seven's owners, the Private Investment Fund, expect the company's projects to serve more than 50 million visitors, provide more than 22,000 direct jobs and contribute to the GDP by approximately SR8 billion ($2.1 billion) by 2030.
"We aim to facilitate the presence of both international and local brands, and in doing so, become the national entertainment champion."
"We are here to enhance the quality of life of Saudi nationals and residents and meet their recreational expectations and needs. Things are happening fast, and Seven is proudly a driving force of Saudi Arabia's newest sector," he said.
The Saudi Entertainment Ventures (Seven) Company was established by the Public Investment Fund in December 2017. It is the first entity to obtain a license for operating movie theatres in the kingdom. The company launched the first cinema in Saudi Arabia after more than 35 years in partnership with US-based AMC Group, the largest cinema operator in the world. - TradeArabia News Service
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