Saudi Arabia's General Entertainment Authority said it is preparing to launch the Entertainment Industry Forum Forum, in presence of the authority's chairman Turki Abdulmohsen Al Shaikh.
Taking place from October 13-14 in Riyadh, the forum aims to enhance the kingdom's presence on the map of the entertainment industry in the region, the Saudi Press Agency (SPA) reported.
The launch of the forum is in accordance with Vision 2030, which is concerned with the development of the kingdom's entertainment industry and enabling it to become an international centre for mega entertainment events, and an important base for businesses and talents associated with the entertainment industry, as well as an attractive investment environment.
The CEO of the General Entertainment Authority, Amr bin Ahmad Banaja, stressed that Saudi Arabia is successfully moving ahead with its efforts to build a competitive entertainment industry, bringing together local and international talent to create a first-rate regional entertainment industry hub.
"People used to travel and spend money outside Saudi Arabia for entertainment," the CEO said. "We want to bring that back into Saudi Arabia and create as many options as possible."
He added that the authority, through its many activities, including the entertainment industry forum, seeks to support the presence of local content in the entertainment sector, in addition to adopting the best international quality standards in the sector, to create a rich entertainment experience for visitors, in addition to adopting the best technology systems to manage and develop the sector.
The forum will host a selection of speakers, experts, CEOs, international academics, and companies involved in the knowledge-based entertainment sectors from within and outside the kingdom, as well as some Hollywood and Bollywood celebrities.
The conference agenda includes a variety of topics covering international case studies, design strategies, and the ability to change. In addition to the growth factors of the local economy, the role of social behaviours, interaction with innovation and technology, and the creation of joy, happiness, and well-being. The agenda also provides an effective model for entertainment, the way of influencing, and creating investment opportunities. Moreover, it provides a platform to announce new strategies, partnerships, and initiatives to support and develop the entertainment industry.
The forum will be accompanied by a number of events including an entertainment exhibition and a workshop that brings together a group of researchers, designers, developers, and businessmen who are interested in designing, developing, evaluating, and marketing events for the local Saudi market, within workshops that have been divided into two sections: medium and advanced.
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