Search by Popular Categories


  • Consumer

  • Commercial

  • Construction

  • Industrial

  • Oil & Gas

  • DIAMOND SPONSOR

CONSUMER NEWS

STA, Alibaba Cloud enter MoU to create seamless travel

Aug 26, 2021 1:01 PM

Saudi Tourism Authority (STA) has signed a memorandum of understanding (MoU) with Alibaba Cloud the digital technology and intelligence backbone of Alibaba Group. The memorandum establishes the framework...

Saudi Tourism Authority (STA) has signed a memorandum of understanding (MoU) with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group.
 
The memorandum establishes the framework for a collaborative arrangement that will create a seamless visitor experience for Chinese tourists travelling to Saudi. The agreement is part of STA’s strategy to employ the latest technology to deliver superior traveller experiences.
 
Alibaba Cloud will also provide technical support to STA and help STA promote Saudi as a tourist destination to travelers in the Chinese market.
 
“As Saudi continues to develop its leisure tourism offering for local, regional and international audiences, STA is building a digital infrastructure which can provide the destination with a competitive edge and visitors with the best possible experience,” said Fahd Hamidaddin, CEO of STA.
 
“The recovery of the global tourism sector demands fresh thinking to overcome challenges exacerbated by the pandemic. By collaborating with Alibaba Cloud, we will break new ground in the regional tourism sector and position Saudi at the forefront of efforts to modernise the wider global tourism eco-system.”
 
Through the collaboration, Alibaba Cloud will deploy advanced, secure and reliable cloud services and technologies to create an improved digital experience for Chinese tourists traveling to Saudi and allow for the automation of services in content delivery, digital storage, and digital processing.
 
Selina Yuan, General Manager of International Business, Alibaba Cloud Intelligence and Vice President of Alibaba Group, said: “This collaboration brings together two key actors in the tourism sector who can set a new standard for providing a travel experience like no other. With Alibaba Cloud leading the digital transformation of tourism, and Saudi’s unique destinations, this is a combination which will help to re-invigorate the tourism sector.” - TradeArabia News Service

Premium Partners - consumer

CONSUMER NEWS

Ecolab helps save 47.9 billion litres of drinking water in IMEA Mar 28, 2024 13:34 PM

Ecolab a global sustainability leader offering water solutions and...

Mansard Riyadh names marketing and communications head Mar 28, 2024 12:41 PM

Mansard Riyadh a Radisson Collection Hotel said it has promoted...

Hyundai, RSG to drive eco-friendly mobility in KSA luxury resorts Mar 26, 2024 11:55 AM

Hyundai Motor Group and Red Sea Global (RSG) have agreed to collaborate...

King Abdulaziz International Airport in Jeddah tops in performance Mar 25, 2024 11:29 AM

King Abdulaziz International Airport in Jeddah secured the top spot...

Low-cost-carriers driving growth in Saudi Arabia, says report Mar 21, 2024 20:07 PM

The General Authority of Civil Aviation (GACA) has announced outstanding...

TaiMed and AcedrA partner to commercialise Trogarzo Mar 20, 2024 12:12 PM

Taimed Biologics a publicly held Taiwanese biotechnology company...